Graphic design aspect is taking an important role in business. But many cases, businessmen don’t even bother to think about how important it is nor to know ways how to optimize the designs they have got for the business.
If you are so familiar with a Pepsi product, you know, a drink that has been a rival for Coca-Cola for years, back to 2008 ago, it had been redesigned its logo for $1 million. You read it right, no typo in it. That’s exactly how much did it cost for redesigning the logo.
The question remain, who doesn’t know the brand? Even the elementary school students have been familiar with that. Yet, why the company have decided to redesigned the logo? What’s for? $1 million? That must be insane! But, that’s the true. And today, it still be one of the “monster” in the industry. Your coffee can be its rival. They want everyone of us are drinking theirs. That’s how the industry works.
Now, don’t you think that even the Pepsi’s company itself is thinking that they have to make use of all aspects of their business which in this case is the logo as part of their own business.
For the long time now, a logo is seems to be the representative of the “face,” an icon of the whole business. We can debate about it, but surely there won’t be an end. You may don’t known whose own the Pepsi or what is the story behinds it, but surely that you are so familiar with it. Different with the McD where you know the face of Mr. Sanders as well as familiar to its iconic logo.
Now, why your brand can be identified through the graphic design resources you have had? Should your business run for a hundreds year first just like Pepsi or you may have missed something to do?
The very first reason for that can be your business’s graphic design resources (logo, packages, letter head, E-mail signature, etc) may not really representing your business and made randomly without any concept.
I do understand that you are in love and have a good relationship with colors, but it doesn’t have to be combining them all in a logo with so many confusing colors. That’s the amateur have done long before and you don’t have to repeat the same mistake.
Ever since graphic design resources have their own means, so do the colors, shapes, elements, and more. Your business logo design should never been taken as only the formality the business should has. It is beyond of that and can even valuable than your own business in the eyes of your customers.
Thinking about you are a big fan of Pepsi, do you think that you will keep on falling into it when its logo will be changed using the same font and curve as the Coco-Cola did? I believe that you will be in a sorrow if that will be happening.
All what I have been talking on above is just an example how important does the design for the business where I–consciously was choosing logo as the study case. But to be exact, the purpose is to show you that your business needs to optimize all of the graphic design aspects and resources you have got.
Just like what the Pepsi did, they are redesigning the logo every some years and so does the Coca-Cola and the other big international companies. If you have just started a new business and don’t know to whom to talk about its graphic design or want to redesign what your business have got before, you can get in touch with the professional graphic design Bali services if you want.
Redesign a logo–as what the Pepsi had been done years ago is only one thing you can also do to optimize your business’s graphic design assets and there are still some other important things you can do about it.