Today, business can take advantage of digital approach when it comes o increase revenue and gain more customers. There are many platforms you can use to boost your business such as social media platform like Instagram. It is where people enjoy spending their time scrolling though interesting posts and contents.
Posting engaging contents in Instagram to increase your business
Using Instagram can be considered as low-cost marketing strategy to promote your business and raise brand awareness. When you have many followers on your Instagram account, you can also direct them to your blog or website. Therefore, it is seen as effective marketing strategy in this digital era.
Gaining followers on Instagram can benefit your business because it means more engagement and the higher your chance to bring more customers. However, it is important to pay attention to the kind of contents you share on Instagram.
The first thing to remember that is that not all your content will be such a hit or viral when posted. Sometimes, a content gets viral due to unexpected thing, by accident, or simply just lucky. However, sharing quality content is a must if you want to build your credibility along that can beenfit your business in the long run.
To deliver interesting contents, you need to find out what’s trending. You can easily search current trend by exploring your niche in your tab. You may find some inspiration by scrolling through the posts on Instagram itself. You may begin to think what kind of post you want to deliver that is interesting enough for your audience.
Finding out who your audiences and what they like is also essential so you can post something that catch their interest. You have to find their preferences, motivations, fear, dislikes, etc. It can be a guide to help you create contents that resonate well with your audience. It can create more engagement when you hit the right spot because you post a content that is relevant with your audience and not something too generic.
Be more fun when it comes to creating content. Social medias are often a place for people to find some humors to make them laugh or simply smile. Therefore, you can incorporate some humors when appropriate. Even if your business is a very formal-like, there is always space where you can insert some funny materials to engage more with your audience. It may attract your audience to even share the content when they find it funny or interesting enough.
Creating interesting content is challenging because just posting something funny might not be helpful in the long run. Thus, you need to share actionable and useful contents on your Instagram. When you create a content, you need to determine its purpose. You can also insert something that your audience find it useful to share or repost. However, always stay authentic and original in creating contents even if it is inspired from what’s already posted by others. The way you deliver and how you formulate the content says a lot.