The situation with covid-19 has put businesses under a threat. Being a leader, it is not easy to face such an unexpected situation that affects globally. Some business have been impacted from small to large-scale. Being a leader who has quick-thinking can help a lot to deal with consequences caused by crisis.
Also, it is not only about your cash-flow or the future of your business but also about all the people work under you. Your whole team is affected just as hard. Hence, being fast in responding and taking the best decision is a must. This skill is usually gained not from seminar or business class you attend but from your previous experience in handling crisis.
Handling your business through the crisis
For those who are seasoned in entrepreneurship, they may have experienced in dealing with various crisis that cause them major financial downturn. However, the situation with covid-19 is like never before. Not even the most seasoned business owners expected such situation to hit so hard. Here are things you can do as a leader to lead your business and team through the crisis:
Build more positivity and show gratitude. Do not be afraid of showing your vulnerability especially during crisis. It doesn’t show how weak but how human you are. Try to seek positive points even when you are facing crisis. You can start by expressing gratitude to the people who have been supporting you worked just as hard. When you show your gratitude, the people around you will feel more appreciated and motivated even under such harsh situation. It can help you to go through the hard times together.
Be more innovative so you can still deliver your products and service even under tough situation. Many businesses have tried to adapt into new situation due to the global pandemic. For example, businesses are now more active in online interaction. Products are displayed in online website using different approach of marketing strategy so customers still get what they need. Meeting and conferences are held through online platform so everyone can still work efficiently even from home.
Add more value for your customers so you show them that you care. You can also ask yourself what kind of help you can give to your customers to help them through this crisis. You can open an online platform where your customers can share their experiences and strategies in getting through difficult times. It can help them feeling more connected with the people who are experiencing the same struggles.
Try an idea of collaborating with others. It doesn’t have to be a collaboration with your usual partner. It is possible for you to collaborate with your competitors as well. You can share best practices to deal with the situation. You can also do it by attending online seminars where other leaders even your competitors engage in open communication to have valuable conversation. When you do it with positive intent and mindset, it encourages you to lead through the crisis well.